February 28, 2018
New York, NY – February 28, 2018 – BritBox, the subscription video-on-demand (SVOD) streaming service from BBC Worldwide, the commercial arm of the BBC, and ITV, the UK’s biggest commercial broadcaster, today announces a quarter million (250,000) subscribers, just under a year after launching BritBox in the U.S., and days following its expansion into Canada. The service, home to the largest collection of streaming British content in both countries, has doubled the number of available hours since launch, exceeding 3,600 hours of British programming; has premiered at least one key title every week; and is committed to a 50% increase in original and acquired programming investment for the upcoming year.
Soumya Sriraman, President, BritBox, North America said, “It’s been an incredible year. We have listened to our users, been responsive to their suggestions, and opened up a whole new world of British content for U.S. and Canadian viewers to enjoy. Building on this positive start, next year we plan to invest even more in both original and acquired British programming and make a step change in our marketing investment to spread the BritBox word. I can’t wait to see what year two brings.”
Since BritBox’s U.S. launch on March 7, 2017, the service has exclusively premiered Five by Five, produced by and starring Golden Globe® winner and Oscar® nominee Idris Elba (Luther), Broken, starring Emmy® Award winner and BAFTA nominee Sean Bean (Game of Thrones), and Mum starring Oscar nominee Lesley Manville (Phantom Thread). It has also added British reality and entertainment stalwarts like Strictly Come Dancing (the original UK version of Dancing with the Stars) and QI, seasonal comedies for the holidays such as French & Saunders and Upstart Crow, and factual lifestyle strands like Escape to the Country.
Many of BritBox’s hit series are made available within hours of their UK broadcast with the service’s “Now” feature – which offers fans all of the UK’s highest rated soaps – EastEnders, Coronation Street, Emmerdale, Casualty, and Holby City; dramas such as Cold Feet, starring Golden Globe nominee James Nesbitt (The Hobbit) and Vera starring Oscar nominee Brenda Blethyn (Pride and Prejudice); and simulcasts of big live UK events such The Queen’s Christmas Message.
BritBox is available in the U.S. for $6.99 per month after a 7-day free introductory trial on Roku®, Apple TV, all iOS and Android devices, Chromecast, and online at www.britbox.com. BritBox is also offered as an Amazon Channel available for Prime members as well online at www.amazon.com/channels/britbox. In Canada, BritBox is now available for $8.99 per month, after a 7-day free introductory trial on Chromecast, Roku®, Apple TV, all iOS and Android Devices, and online at www.britbox.com.
BritBox is a digital video subscription service offering the largest collection of British TV in the U.S. and Canada. Created by two British content powerhouses – BBC Worldwide, the commercial arm of the BBC, and ITV, the UK’s biggest commercial broadcaster – the service features iconic favorites, exclusive premieres, and current series and soaps – most available within 24 hours after their UK premiere. BritBox also offers expert curation and playlists that enable fans to easily find programs they know and discover new favorites via web, mobile, tablet and connected TV’s. AMC Networks is a minority investor in the service.
BBC Worldwide Americas ITV
Christine Black Laura Wootten
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