Executive Vice President, Franchise and Digital Enterprises, BBC Worldwide North America
Sergei Kuharsky was appointed EVP, Franchise and Digital Enterprises for BBC Worldwide North America in March, 2017. He is responsible for increasing revenue across e-commerce, home entertainment (DVD & EST), consumer products, live events, retail, and BBC Learning, as well as managing key franchises such as Top Gear, Doctor Who, and BBC Earth in North America.
Kuharsky was previously SVP, Strategy and Business Development, where he was responsible for identifying new business opportunities and driving growth across the company’s core businesses in the U.S. and Canada.
Before joining BBC Worldwide North America in 2016, Kuharsky worked at Scripps Networks Interactive, where during his eight-year tenure as General Manager for Food Network he led the brand’s expansion strategy and built SNI’s consumer products portfolio. This included their multi-million dollar magazine joint venture with Hearst, which produced the Food Network and HGTV magazines, and Food Network’s direct to retail program in 1,100 Kohl’s department stores across the U.S.
Prior to SNI, Kuharsky was EVP, Sales and Marketing at In Demand Networks, where he created and launched HD, MOD, and SVOD services including Howard Stern TV, cable’s first SVOD service to acquire 100K subscribers within the first 90 days of launch. He was previously SVP, Brand and Franchise Marketing at MTV Network’s Nickelodeon Channel where he created the industry’s first franchise management division, driving the growth of top-rated series such as Rugrats, Blue’s Clues, and SpongeBob, resulting in multi-billion dollars in non-television revenue. Earlier, he was head of marketing for both Warner Brothers and Walt Disney Home Entertainment.
Kuharsky has a BA from Brown University and an MBA from University of Chicago. He lives in New Jersey with his wife and two kids.