September 16, 2014
BBC Earth’s new digital home brings global audiences something amazing every day
Click to tweet: .@BBCEarth lands on BBC.com & offers fans something amazing every day http://bbc.in/Xb1EB9 @BBCWpress
New York, September 16, 2014 – BBC Earth, the BBC Worldwide factual brand behind global blockbusters such as Planet Earth, Walking with Dinosaurs and Blue Planet, today launches its new digital home on BBC.com/earth across the U.S. and Canada. The stunning site captures BBC Earth’s passion for adventure and exploration by bringing visitors a virtual feast of incredible imagery, world class videos and stories that offer visitors a new perspective on the world.
BBC Earth Editor, Matt Walker, the former news editor at New Scientist and current editor of BBC Food and BBC Nature, is working alongside a number of BBC Earth’s network of experts in science and nature.
Matt Walker said: “BBC Earth celebrates all the wonders of the natural world from your back garden to the farthest star. We share a never ending curiosity with our audience and being digital allows us to interact more closely with them. We want people to share their own content with us and their network through social media and show us what inspires them. Our mission is to bring visitors to BBC Earth something amazing every single day and we have an incredible wealth of content to offer from mind-bending stories to stunning photography and film that will change the way one thinks about our universe.” He added “Like our other feature sections BBC Earth hopes to attract new visitors to BBC.com which is increasingly becoming the go-to site for a wealth of new and topic led content.”
Visitors to BBC.com/earth will be able to explore ten unique content strands, which include a mix of newly commissioned content as well as awe-inspiring moments from the BBC’s Natural History Unit archives. The site’s Amazing Moments section will publish new compelling Natural History clips every day, debuting with Attack of the Praying Mantis; the Discoveries strand will propose answers to fascinating questions like Are Dolphins Cleverer than Dogs?; Strange & Beautiful will take a deeper look into subjects such as The Twisted World of Sexual Organs. A Colourful Life will serve as home to specially commissioned short films and content exploring the beauty of nature through color, beginning with Life in White, a study of nature’s polar ice caps.
BBC Earth on BBC.com will feature content that complements the jaw-dropping natural history programming on BBC AMERICA’s ‘Earth Night’ every Tuesday and builds on the existing portfolio of BBC.com’s feature sections BBC Autos, BBC Capital, BBC Culture, BBC Future and BBC Travel. Each of these feature sections seeks to offer visitors to BBC.com a deeper understanding of the story behind the headlines, across a vast range of topics, from a wealth of specialists.
Fans can also follow all the latest news and share their content via the BBC Earth Facebook and Twitter feed.