The first in-Tweet branded videos synced to an entertainment TV series
BBC AMERICA today will launch the first ever in-Tweet videos of the hit series Top Gear, timed to the season premiere tonight at 8:30/7:30c. BBC AMERICA is the first network to offer in-Tweet branded videos synced to an entertainment TV series. The in-Tweet videos will take fans closer to the action than ever before and offer new perspectives on the world’s biggest car show.
Tonight @BBCAMERICA will post in-Tweet videos synced to the season premiere broadcast. For the first episode, the videos will include the “Stig Cam,” a new perspective from the show’s iconic mysterious test driver. In addition, an “Action Replay” will highlight a top moment of the show and a pre-show sneak peak will feature a hovercraft, New York taxi splitting a stretch limo, a dirt bike jumping off a building and the boys turning a town into a street circuit.
At BBC AMERICA’s Upfront event in April, BBC AMERICA announced the deal with Twitter to offer the first in-Tweet branded video synced to an entertainment TV series. Top Gear is the first TV series to be featured in in-Tweet branded videos.
About Top Gear:
The new season kicks off in New Zealand as hosts Jeremy Clarkson and James May race a car against a boat in a nail-biting battle up the beautiful coastline to the very tip of the North Island. The boat is a state-of-the-art America’s Cup yacht while the car is of a type many of us are familiar with, yet never before seen on Top Gear. Meanwhile, back in the UK, host Richard Hammond attempts to find a hot hatch hero from a trio of newcomers and a cavalcade of top stars including Warwick Davies, Game of Thrones’ Charles Dance and Joss Stone assemble at the track to welcome a brand new Reasonably Priced Car.